Instead of re-platforming and changing entire frontends, companies are thinking about how to boost revenue with less upfront investment. At the same time, failing legacy tech like custom-built ecommerce platforms eats into available resources, taking more time and money to keep them running smoothly. How can companies do more with less while futureproofing the brand?
Companies are strategically shifting their focus towards boosting incremental revenue and minimizing upfront investment.
Boosting incremental revenue with less investment
More and more companies are trying to squeeze the bottom line. Thanks to the MACH approach, adding revenue-boosting features is easier and requires less change. The approach allows companies to add new features by outsourcing functionalities from external vendors through API-first microservices. By composing what you build and buy, it's possible to create agility and increase revenue without heavy investments in time and resources. By using MACH-enabled martech, companies can boost incremental revenue with less. Some perfect examples include:
Personalisation tools
Personalisation transforms simple customer transactions into enduring relationships. "Crafting experiences with emotional payback brings mutual reward: consumers are more likely to spend on a brand that makes them feel, from joy to surprise, inspiration, and more", says VML Intelligence. A perfect example is Shopping Muse by Dynamic Yield. It uses generative AI to re-create in-store human experiences by translating consumers' colloquial language into tailored product recommendations. It's a plug-and-play solution that harnesses the power of machine learning, incorporating natural language processing (NLP), image recognition, and personalisation algorithms to make shopping feel like chatting with a friend.
Shopping Muse by Dynamic Yield. dynamicyield.com/shopping-muse
Loyalty mechanics
Instead of spending resources on post-purchase remarketing, loyalty mechanics keep consumers perpetually engaged with the brand. Subscription models are a great example of how brands can build resilience by prioritising retention, fostering trust, and creating a predictable source of income. Talon.One makes it easy to create meaningful customer connections and boost brand loyalty through features like tiered loyalty campaigns, incentives for shoppers, exclusive perks and gamification mechanisms. Thanks to an API-first approach, there's no need to code. It's simple to use loyalty software like Talon.One to manage complex loyalty programs across multiple channels.
Talon.One uses tiered loyalty programs,incentives for shoppers, exclusive perks and gamification mechanisms. talon.one/lp/loyalty-program
Bundling and cross-selling
Cross-selling and bundling can encourage customers to purchase additional products or services that complement their initial purchase. Product Information Management (PIM) tools make it easy to create product relationships. When coupled with personalisation tools, it's a powerful way to boost the bottom line. MACH-enabled PIMs like BlueStone PIM and Sales Layer can seamlessly connect to the digital commerce platform through APIs. They're designed to work with any system, platform, or channel, ensuring accuracy and consistency, boosting trust, and accelerating sales.
Sales Layer enriches data for a superior buying experience. saleslayer.com
Versatile campaigning
As consumer-brand interactions move from standalone touchpoints to all-encompassing experiences, brands must put storytelling at the heart of everything they create. By treating content as components, composable content tools like Sanity and Contentful streamline content management and increase campaign versatility with a 'create once, distribute anywhere approach'. This approach is great for brands that want to combine cohesive storytelling with delivering creative experiences across many digital channels, without hiring an army of content managers. Thanks to an API-first approach, it can be easily implemented and integrated with other best-of-breed technologies.
Sanity delivers content anywhere (just like a headless CMS). www.sanity.io/content-lake
Retail media
The global value of retail media today is huge. It's expected to grow by 25% per year to $100 billion in 2026 and will account for over 25% of total digital media spending. Getting retail media right, especially when mixing in personalisation and data collection, can seriously boost profits. One of the main reasons retail media has gained so much traction is because it allows retailers to generate additional revenue by selling advertising space to suppliers, using the online store as a media platform. MACH-enabled tools like Relewise leverages retail media by allowing vendors to pay for boosted product placements. Showing relevant product ads to shoppers as they browse through the website, can drive more traffic and sales and, ultimately, incremental revenue.
Conclusion
Composable solutions are making it possible to boost bottom-line revenue with less upfront investment. Thanks to an incremental approach to digital development, companies can simultaneously take smaller steps towards modernising their tech stack. As the company grows, legacy tech can easily be replaced and upgraded to better cope with increased volumes or changes in the market.
There is no one-size-fits-all approach. Every business has its own needs and priorities. If you're curious about how MACH-enabled MarTech tools can help boost incremental revenue with less upfront investment, get in touch for an opportunity analysis. We'll help you find the best potential for increasing revenue or reducing manual labour to boost profitability.
