We are the composable commerce consultancy

Long-time friends and colleagues Mikko and John were reflecting on a shared frustration: the state of digital commerce. They’d spent years wrestling with restrictive legacy platforms that held businesses back.

Technology was on the brink of change. New architectural approaches and APIs promised more freedom, but the leading platforms of the time were not API-first. This had deep implications: companies were unable to build the unique, commercially effective customer experiences needed to gain differentiation and competitive advantage.

Sitting at that cabin table, Mikko and John sketched out a vision for a company focusing on Integrated, Omnichannel, Next-generation Architectures - the conviction that commerce should be built on modular, flexible and future-ready foundations.

What started as a late-night discussion became IONA: the composable commerce consultancy. From the start, IONA has been dedicated to helping ambitious brands unlock new capabilities, move beyond legacy constraints and design digital experiences that truly set them apart.

Composable commerce has redefined the shape of digital commerce by enabling unprecedented agility and flexibility. Composable commerce allows modern businesses to unify fragmented systems and disparate capabilities into a cohesive, tailored commerce ecosystem.

By leveraging API-first, modular components, you can quickly adapt to market shifts, launch new ventures and deliver unique customer experiences across all touchpoints.

This approach optimises your total cost of ownership and ensures your technology investment remains future-proof in an era of constant change. Ultimately, composable commerce empowers you to build precisely what's needed for sustained growth and innovation.