Build bespoke commerce systems
Composable technology gives you the freedom to create a truly modular digital store, across various channels and touchpoints, built to fit your exact needs.
You can easily customise and update ecommerce experiences on demand by integrating best-of-breed, plug-and-play systems. This means you can differentiate your brand, launch new ventures or enter new markets with remarkable speed and precision.
Adapt and scale efficiently
In today's 'perma-volatile' market, the ability to adapt is paramount. Composable technology ensures your commerce infrastructure can keep pace. Services can be developed and maintained independently, allowing for more flexible systems.
Need to handle a surge in traffic? Individual components can scale up or down on demand without impacting overall performance. This inherent agility means you can respond quickly to market conditions, customer needs and disruptions, ensuring continuous growth without compromise.
Fully integrated technology
Say goodbye to clunky integrations and fragmented data. Composable technology enables full integration with other essential systems, services and third-party tools. From your Content Management System (CMS) and Product Information Management (PIM) to advanced product discovery and personalisation engines, every component works harmoniously.
This seamless connectivity eliminates chaos, creates single sources of truth for critical data and empowers agile development, allowing for rapid iteration and a holistic view of your customer and business operations.
Future-proof your growth. It’s time to leave legacy behind – we build the commerce engine at the heart of your business. B2C, B2B and D2C brands achieve creative freedom with headless and composable commerce solutions designed for modern demands.
Key technologies
commercetools
commercetools is the world's leading composable commerce platform, founded on modern MACH (Microservices, API-first, Cloud-native, Headless) principles. commercetools provides a complete portfolio of commerce APIs that act as building blocks, allowing construction of custom commerce engines tailored to your exact needs. This means moving beyond one-size-fits-all solutions and building high-performance experiences that capture customers and drive revenue.
Why commercetools
Choose commercetools to future-proof your growth and break free from the limitations of a single platform. Its headless API-first architecture gives you the freedom to innovate on your own terms, letting you build extraordinary customer experiences and scale knowing that your technology keeps pace. This market-leading vision and capability is why in 2024 Gartner named commercetools a leader in the Magic Quadrant for Digital Commerce for the fifth consecutive year. We are strong proponents of commercetools due to its ground-up focus on MACH principles, along with a non-opinionated approach to how commerce is built. commercetools has been proven in some of the most challenging environments and implementations in the world.
Partnership
IONA is a commercetools Gold partner.
Omnium
Omnium is the composable Distributed Order Management (DOM) platform for unified commerce. It provides a real-time view of all inventory and orders, empowering retailers to create seamless omnichannel customer journeys from checkout to fulfilment.
Why Omnium
Choose Omnium to unify your commerce operations and deliver the seamless, 'buy anywhere, fulfil anywhere' experience modern customers expect. Omnium perfectly addresses the complex post-purchase journey by ensuring flawless fulfilment, which is critical for loyalty and repeat business. Its composable nature makes it an ideal partner in any modern MACH stack.
Gain complete content control. Content needs to adapt to your changing business – we make it easy to manage, create and modify digital content and experiences with composable, cloud-native headless CMS solutions. Headless CMS systems enable a ‘content as data’ approach, where your content lives as structured, reusable assets in a central hub.
Key technologies
Sanity
Sanity is the platform for structured content, featuring a real-time Content Lake for storing content as structured data and a fully customisable, open-source editing environment. This unique architecture gives developers complete freedom to build bespoke content workspaces to your exact spec.
Why Sanity
Choose Sanity to unlock your team's creativity and ship unique digital experiences faster. By treating content as data, you can endlessly adapt and reuse it for any channel, while a custom-built studio makes content creation a smooth process.
Sanity gives developers complete freedom to define the content scheme (‘schema-as-code’), which affords you a very high level of customisation.
Partnership
IONA is a Sanity Agency partner.
Contentful
Contentful is the enterprise-grade composable content platform, built for creating omnichannel digital experiences. Its intelligent, API-first foundation allows you to structure content as reusable components, all managed within a unified and intuitive workspace.
Why Contentful
Contentful gets you to market faster. By building a unified content hub, it empowers your marketing and technical teams to launch new experiences with speed and confidence, turning your content into a scalable asset for growth.
Contentful is seen as an approachable tool for non-technical users and content managers, which makes getting started very fast.
Partnership
IONA is a Contentful Bronze partner in EMEA.
Eliminate chaos. Robust product information builds trust with your customers – a modern PIM centralises all your product information into a powerful, centralised data hub. This is where you manage and optimise all product data –from SKUs and specifications to marketing copy and media assets. This single source of truth ensures your product data is consistent, accurate and deliverable to any channel, making the customer journey unified and smooth.
A robust PIM solution also ensures your commerce is future-proof, preparing you for the upcoming Digital Product Passport (DPP) and other regulatory requirements.
Key technologies
Bluestone PIM
Bluestone PIM is a composable, cloud-native platform for centralising all your product information. Its MACH-certified, API-first architecture and intuitive interface make it a powerful and versatile choice for managing complex product catalogues.
Why Bluestone PIM
Bluestone PIM turns all your data streams into a powerful asset. By creating a single source of truth, it ensures your product information is accurate and consistent in every context, which builds customer trust and drives sales.
Compared to other PIM technologies, Bluestone PIM provides a powerful advantage by blending a modern MACH architecture with a user-friendly interface. This combination empowers your business teams to manage even the most complex product data without sacrificing speed.
Partnership
IONA is a Bluestone PIM Solution partner.
Constructor
Constructor is an AI-powered product discovery platform that transforms the ecommerce experience. Its unique machine learning models use real-time behavioral data to understand true intent. This enables the optimisation of the entire customer journey, from search and browse to recommendations and collections, maximising engagement at every step.
We choose Constructor because its discovery platform powered by AI and machine learning goes far beyond simple search, enabling highly personalised experiences.
Why Constructor
Select Constructor to make finding products feel like magic for your customers. Its AI learns from real-time behaviour to understand true intent, delivering personal results that dramatically boost conversions and build lasting loyalty.
Partnership
IONA is a Constructor Global Priority System Integrator.
Boost conversions with personalisation. Making a great find is magical – we guide your customers to their perfect product, implementing advanced solutions for intuitive search and relevant recommendations.
Key technologies
Constructor
Constructor is an AI-powered product discovery platform that transforms the ecommerce experience. Its unique machine learning models use real-time behavioral data to understand true intent. This enables the optimisation of the entire customer journey, from search and browse to recommendations and collections, maximising engagement at every step.
We choose Constructor because its discovery platform powered by AI and machine learning goes far beyond simple search, enabling highly personalised experiences.
Why Constructor
Select Constructor to make finding products feel like magic for your customers. Its AI learns from real-time behaviour to understand true intent, delivering personal results that dramatically boost conversions and build lasting loyalty.
Partnership
IONA is a Constructor Global Priority System Integrator.
