HMD Global
Unlocking the direct-to-consumer opportunity for phones
HMD Global, the global manufacturer of smartphones under the Nokia Phones brand, worked with IONA to digitalise their business models, revise their processes, revamp their site and build the strategy, concept and technical blueprint for a new direct-to-consumer business.
The project
HMD Global is the brand licensee and global manufacturer of Android smartphones under the Nokia Phones brand. HMD has an annual turnover of 2,5 BN EUR and they operate in 86 different countries.
When the pandemic and subsequent lockdowns started to affect their sales through traditional brick and mortar retail sales HMD saw a need to take a major shift towards digital in both consumer and enterprise sales. This meant revising their business model and rethinking many processes around finance, marketing, logistics, and even supply chain.
Key results
We worked with HMD’s teams to conduct strategy and concept development for the new direct-to-consumer business and sales forecasting as well as managing the program for its first few months.
It was evident that the nokia.com/phones site needed to be revamped entirely to enable not only world-class e-commerce capabilities but also make sure the value proposition of Nokia Phones is communicated to customers across the globe.
We carried out the technical assessment for the new platform to achieve the required direct-to-customer functionalities. Based on data gathered from the prior website, we designed a completely new customer experience for Nokia Phones.
BigCommerce was chosen as the ecommerce platform while the front end was built using a composable (headless) architecture in React enabled by Contentful as the API-based content management system. The implementation was done following agile development methodologies resulting in a speedy deployment of just 12 weeks from start to finish.
