Future events

EVENT: Effective scaling with order management – IONA x Omnium

Every new channel — marketplace, social commerce, drop-ship, click-and-collect — is a real revenue opportunity. Capturing it reliably requires one thing: an order layer that routes, synchronises and resolves across all of them without a bespoke build each time.

When that layer is in place, adding a channel is a configuration decision, not an integration project.

Even Rognan Lutnæs, CTO at Power, will walk through what effective order management looks like in practice in their omnichannel operations.

Frans Sandelin, Consultant at IONA, describes why OMS is the system that determines the velocity at which you scale and how effectively you can utilise new channels and agentic AI.

Jesper Larsen and Kristian Hagset, two retail and ecommerce veterans, do a walkthrough of three real OMS implementations to show what order management concretely enables across omnichannel retail, B2B and franchise models.

Time

June 9, 2026
3PM–5:15PM EEST

Location

IONA HQ
Antinkatu 1, 00100 Helsinki
Finland

See Map

Man speaking to a crowd at a corporate event

Agenda

3:00PM Doors open, snacks
3:30PM–5:15PM Speeches
5:15PM-> Afterwork mingling

SPEAKERS

Even Rognan Lutnæs

CTO, POWER Group

OMS at the heart of POWER's omnichannel operations

POWER operates over 200 stores across four Nordic markets, with 12 distinct omnichannel order types running across ecom, POS, click-and-collect, and ship-from-store.

Even will walk through why routing that complexity through a single OMS became a structural requirement, how Omnium sits at the centre of POWER's integration architecture, and what the transition from a 40-year-old mainframe POS to a modern composable stack actually involved.

Frans Sandelin

Digital commerce & strategy consultant, IONA

OMS – the engine of your growth infrastructure

New channels, AI agents, and multi-market expansion all promise growth. They also all depend on the same thing: a system that knows where inventory is, how to route an order, and how to fulfil it cleanly. Most mid-market brands don't have one.

This talk makes the case for order orchestration as the architectural decision that determines how fast you can actually move, and what to do about it before the next channel is already on the table.

Jesper Larsen & Kristian Hagset

Experienced ecom and retail experts, Omnium

The business value of implementing an OMS

Order management looks different depending on who you are. An omnichannel retailer needs a single inventory pool visible across every channel. A B2B operation needs order logic that handles account-specific pricing, approval flows and complex fulfilment. A franchise model needs central control with local execution.

What these have in common is that none of them can be solved cleanly by the ecommerce platform alone. This talk walks through three real implementation cases and what a modern OMS concretely enabled in each one.