Composable Commerce Nordics 2025 – The MACH & Composable Event
Time
October 28, 2025
8.30–16 Main event
16–18.30 After-event mingle
Agenda
8:30 – 9:00 Breakfast
9:00 – 9:10 Opening words – Mikko Mantila, CEO, IONA
9:10 – 9:30 Introduction – Holly Hall / MACH Alliance
9:30 – 10:30 Keynote presentations:
Meriel Neighbour – Moving the Dial with Composable Commerce
Vincent Thomas Højlyng, Silvan – Empowering Engineers for Omnichannel Experiences
10:30 – 11:00 Coffee break
11:00 – 12:00 Keynote presentations:
Glen Leakey – Keys to success in composable transformation
Mikko Mantila – IONA Keynote
12:00 – 13:00 Lunch
13:00 – 13:30 Keynote presentation:
Juho Luukko, Lappset
13:30 – 14:00 Panel discussion:
Julia Paulsen, Morten Næss, Mark Tucker - Building the foundation for AI-native commerce
14:00 – 14:30 Coffee break
14:30 – 16:00 Keynote presentations:
Kristian Lindqvist, Finnish Design Shop
Philip Åkerfeldt, Electrolux – Achieving Composable Architecture Through Iteration and User Insight
Dirk Kerpel, Evolve – Don’t complicate, orchestrate! – Blueprinting composable success with an accelerator platform
16:05 – 18:30 Networking, drinks & reception
SPEAKERS
Holly Hall
Managing Director,
Mach Alliance
Holly has been the Managing Director of the MACH Alliance since September 2022.
Under her stewardship, the MACH Alliance has grown into a globally recognized standards organization and the leading force in the composable enterprise movement. She has over 15 years of experience in senior roles in product development, new business, and management across the digital, advertising, and design sectors including leading the UK's digital association, BIMA, and International Director at D&AD, celebrating excellence in commercial creativity.
Vincent Thomas Højlyng
Head of Ecommerce,
Silvan
Talk: From Efficiency to Impact: Empowering Engineers to Build Omnichannel Experiences Faster
Vincent is the Head of ecommerce for Silvan bringing over 6 years of experience in creating impactful ecommerce solutions within the retail industry.
He successfully drives regional growth while advancing Silvan’s online retail strategy. Vincent is passionate about making every customer interaction as simple, seamless, and effective as possible.
Morten Næss
Chief Product & Innovation Officer,
Bluestone PIM
As Chief Product & Innovation Officer at Bluestone PIM, Morten helps global brands use composable and AI-powered PIM to achieve their digital goals.
With 20+ years in ecommerce, SaaS, and IT, Morten brings both technical expertise and strategic vision. Morten also serves on the MACH Alliance, where he’s led the Technology Council and now acts as Admissions Panel Lead, driving open and modular commerce ecosystems.
Meriel Neighbour
Director of Technology Delivery and Transformation,
RiverIsland
Talk:Moving the Dial with Composable Commerce
Meriel is currently Director of Technology Delivery and Transformation with iconic British retailer RiverIsland leading their Transformation across ecommerce, PIM, Search&Merch, Loyalty and onward to POS.
Meriel has held similar positions leading major UK centric and Global Transformations for other iconic retailers both in ecommerce, POS or both: Boots UK, Clarks Shoes, Ted Baker, Selfridges, The Post Office, Hobbs and Matches Fashion.
Glen Leakey
Ecommerce Leader
Talk: Keys to success in composable transformation
Glen spent 24 years at Dyson growing from a 60 employee organisation to a global brand turning over £3.5bn and selling in 50 countries. At Dyson, he performed many roles, from leading a 20 market SAP back office rollout across 4 continents, to leading the IT function globally as IT Director.
At Specsavers, Glen led their Digital team, and a Digital Transformation to introduce new omni-channel customer journeys and modernize technology across store and online, using composable architecture across commerce, content, browse and search, and appointment booking.
Philip Åkerfeldt
Lead, digital post-purchase CMS development,
Electrolux
Talk: Achieving Composable Architecture Through Iteration and User Insight
Philip is a full-stack engineer and CMS architect with over 8 years of experience in building scalable and maintainable digital solutions.
At Electrolux, he leads the development of the digital post-purchase CMS, built in Sanity, driving the implementation of complex content workflows, feature-rich product experiences, and integrations that support a global audience. In collaboration with Sanity, he has delivered innovative features that meet both demanding business and technical requirements.
Kristian Lindqvist
Head of Data & Strategic Insight,
Finnish Design Shop
Kristian leads the Data team and works within the Strategy function at Finnish Design Shop — an ecommerce offering a curated selection of Nordic furniture and home decor to over 100 countries. He drives company-wide initiatives focused on growth, data activation, innovation, and architecture.
With a focus on modularity, fit-for-purpose solutions, and actionable insights, Kristian helps the organization build capabilities that support the business and unlock new opportunities in an evolving digital landscape.
Juho Luukko
Head of ICT,
Lappset
As Head of ICT at Lappset, his team's responsibility is developing and maintaining the Group's digital operating environment, supporting business growth and international operations.
The team ensures modern and secure systems, scalable infrastructure, and user-friendly solutions that support production, sales, and customer experience.
Dirk Kerpel
Product Lead,
Evolve
Talk: Don't complicate, orchestrate! Blueprinting composable success with an accelerator platform
Julia Paulsen
Director of Ecommerce Nordics,
Elkjøp
Mark Tucker
Head of Partnerships EMEA & APAC,
Constructor
Why attend
Now’s the time to go composable. Over 70% of businesses will be required to adopt composable DXP technology by 2026, and with 93% reporting that the return on investment from MACH has met or exceeded expectations, the benefits are clear. Find out how top leaders are using MACH and composable architecture to:
- Improve commerce capability without creating new vendor dependencies.
- Move from 2-3 month release cycles to weekly deployments.
- Innovate and respond to the market faster.
- Build a culture that values experimentation.
- Unlock advanced personalisation features.
- Integrate AI-native tools
- And more!
Join this event to hear real-world cases, see hands-on technology demonstrations, network with industry peers and get practical insights on how to transform your commerce capabilities.
