Composable Commerce Nordics 2026 – Growth through AI-ready architecture

KATJA KÄLLBACKA
Head of Web & Commerce solutions

Katja Källbacka leads Web and Commerce Solutions at Posti, focusing on scalable digital commerce capabilities at the intersection of business, product and technology.

She works with customer-facing digital channels, platform-based development and operating models that turn composable architecture into real business value. She is especially interested in how modern technologies, data and AI can support more sustainable digital landscapes and easier customer experiences.

JONNI PURHO
Senior Manager, Digital Development

Jonni Purho leads ecommerce and digital platform strategy at Reima, the Finnish outdoor apparel brand for kids. His work includes the company's shift from a monolithic setup to a composable, API-first commerce architecture built to scale across markets while keeping the customer experience consistent.

Jonni has driven initiatives that blend technology and customer experience, with a focus on replatforming that has measurably improved the customer journey. He brings a practitioner's perspective on what it actually takes to make composable commerce work at a global retail brand.

PÄIVI JUOLAHTI
Head of Global Marketing & Brands

Päivi Juolahti is Head of Global Marketing & Brands at Harvia Group, the global leader in sauna and thermal wellness. She leads the development of Harvia’s global brands and marketing, with a strong focus on building demand, strengthening the Harvia brand and its direct relationship with consumers.

Päivi has also been leading Harvia’s D2C development in Central Europe, building a new direct-to-consumer model alongside the company’s established reseller network.

EMIL ROSE RASMUSSEN
Digital Manager

Emil Rose Rasmussen focuses on specialising in creating modern, customer-centric digital experiences as Digital Manager at TDC Brands. With a strong focus on content, data, and technology, he works closely with teams to simplify complexity and unlock new opportunities for growth.

Passionate about innovation, Emil brings a practical, results-driven approach to building digital strategies that scale.

OSKAR OJALA
E-com tech lead

Oskar is a technical leader working as Tech Lead for ecommerce platforms at SOK, where he has driven the architecture, development, and delivery of some of the leading ecoms in Finland. His expertise lies in translating complex business and user needs into performant, scalable ecommerce systems and building the organization to execute those.

In the event, Oskar discusses what an ecommerce front page looks like now. As content turns algorithmic, the content team's job moves from tuning individual elements to orchestrating the rules behind them.

TOPIAS PÖYHÖNEN
Senior Consultant

Topias designs ecommerce architectures from the data up, working out how products, prices, customers and orders should be modelled, where each piece of data should live, and how it moves between systems. He usually ends up somewhere between the whiteboard and the codebase: sketching the architecture in the morning and helping the team build it in the afternoon.

FRANS SANDELIN
Senior Consultant, Digital commerce & strategy

Frans is a driving force in ecommerce, POS and ERP renewals, often acting as the business architect connecting processes, people and technology. He is drawn to enabling multinational commerce, unified and omnichannel operations, and enterprise architecture designed to scale.

Fundamentally he believes all digital initiatives should support the attainment of strategic business goals. And as with much of technology, he sees in AI a leadership and organisational initiative as much as a technical one.

ANDRII CHEKANOV
Director of Product, Ecosystem

Andrii Chekanov leads product for the Ecosystem domain at commercetools, covering developer tooling, AI skills for coding agents and partner programs. His work focuses on making it faster and easier for enterprises to move onto composable, AI-ready commerce architecture

Andrii has spent more than a decade in product management, including eight years at Spryker, where he was leading Core Commerce product lines as a Head of Product and led teams launching B2B, B2C and marketplace products across DACH, EMEA, North America and APAC.

DIMITRI MOUILLARD
Partner Solutions Architect

Dimitri Mouillard supports partners across EMEA as a Partner Solutions Architect at Stripe. With an extensive background in ecommerce, he helps partners design and deliver payment solutions for their customers.

His current focus includes the emerging role of AI agents in commerce and payments.

DIRK KERPEL
Head of Partnerships

Dirk Kerpel is the Head of Partnerships and GTM at Evolve. Before joining the team, he was responsible for building composable commerce platforms at Staples Europe, Adidas and various food retailers in the Netherlands.

Evolve was created at an agency specializing in composable implementations. The lessons learned formed the basis of the Evolve platform, which is now already used by over 50 sites throughout Europe, processing over 2 billion euro in revenue each year.

IIRIS TAKKINEN
Senior Consultant, Martech Lead

Iiris Takkinen is a marketing automation specialist who has managed CRM ecosystems of over 10 million contacts for global brands including Marimekko, HMD and Amer Sports. Her work sits where data requirements meet creative execution: she builds the segmentation logic and lifecycle triggers, and the campaigns that run on them.

MIKKO MANTILA
CEO & Founder

Mikko founded IONA in 2019 and has grown it into a composable commerce consultancy with offices in Helsinki, London and Manila. He has spent more than 20 years in the digital industry, and his focus is on productising and commercialising services and technology. He also works with the MACH Alliance