Event: Composable Commerce Nordics 2026 – Growth through AI-ready architecture

Head of Web & Commerce solutions,
Posti Group Oyj

Katja Källbacka leads Web and Commerce Solutions at Posti, focusing on scalable digital commerce capabilities at the intersection of business, product and technology.

She works with customer-facing digital channels, platform-based development and operating models that turn composable architecture into real business value. She is especially interested in how modern technologies, data and AI can support more sustainable digital landscapes and easier customer experiences.

Senior Manager, Digital Development,
Reima

Jonni Purho leads ecommerce and digital platform strategy at Reima, the Finnish outdoor apparel brand for kids. His work includes the company's shift from a monolithic setup to a composable, API-first commerce architecture built to scale across markets while keeping the customer experience consistent.

Jonni has driven initiatives that blend technology and customer experience, with a focus on replatforming that has measurably improved the customer journey. He brings a practitioner's perspective on what it actually takes to make composable commerce work at a global retail brand.

Partner Solutions Architect,
Stripe

Dimitri Mouillard supports partners across EMEA as a Partner Solutions Architect at Stripe. With an extensive background in ecommerce, he helps partners design and deliver payment solutions for their customers.

His current focus includes the emerging role of AI agents in commerce and payments.

Digital Manager,
TDC Brands

Emil Rose Rasmussen focuses on specialising in creating modern, customer-centric digital experiences as Digital Manager at TDC Brands. With a strong focus on content, data, and technology, he works closely with teams to simplify complexity and unlock new opportunities for growth.

Passionate about innovation, Emil brings a practical, results-driven approach to building digital strategies that scale.

Technology Lead,

IONA

Anh is a hands-on lead who bridges technical quality and business strategy, architecting digital solutions that deliver a premium user experience while driving measurable growth. She has led large-scale migrations to composable commerce architectures and now applies AI-assisted development and agent-based workflows to accelerate delivery and optimize complex system logic.

Known for her positive attitude and strong coordination skills, Anh brings cross-functional teams together to navigate complexity and deliver successfully in an evolving digital landscape.

Senior Consultant, Digital commerce & strategy,
IONA

Frans is a driving force in ecommerce, POS and ERP renewals, often acting as the business architect connecting processes, people and technology. He is drawn to enabling multinational commerce, unified and omnichannel operations, and enterprise architecture designed to scale.

Fundamentally he believes all digital initiatives should support the attainment of strategic business goals. And as with much of technology, he sees in AI a leadership and organisational initiative as much as a technical one.