Future events

EVENT: Boost conversions with edge-speed content delivery

Event image - boost conversions with edge-speed content delivery

Join IONA, Vercel and Sanity for an afternoon on how structured content, edge delivery and a composable commerce layer let your team change a page, a campaign or a price and have it live the same day, instead of waiting on the next release train.

Structured content and edge delivery are what make AI useful in commerce. A model can draft a page, a variant, or a set of translations in seconds, but it only ships if it writes into structured fields, passes the same checks your editors use.

We follow one stack, end to end: Sanity as the structured source of truth, Vercel for edge delivery and frontend performance, and the commerce architecture IONA builds to connect both to catalogue, pricing and checkout. Drinks and afterwork to follow.

Speakers

Oskar Ojala

eCom Tech Lead, S-Kaupat / SOK

Oskar is a technical leader working as Tech Lead for ecommerce platforms at SOK, where he has driven the architecture, development, and delivery of some of the leading ecoms in Finland. His expertise lies in translating complex business and user needs into performant, scalable ecommerce systems and building the organization to execute those.

In the event, Oskar discusses what an ecommerce front page looks like now. As content turns algorithmic, the content team's job moves from tuning individual elements to orchestrating the rules behind them.

Maria Tuuli

Web and Digital Experience Manager, Oras

Maria Tuuli is a marketing, digital strategy and change leader with extensive experience in global marketing, communications, and digital development across international technology, industrial, consulting, and consumer businesses. At Oras Group, she leads digital transformation initiatives across the Oras, Hansa, Gustavsberg, and Vatette brands, leveraging data, AI and automation to accelerate innovation and business impact. In addition to Oras Group, her career spans leadership roles at Nokia, Basware, Greenstep and Vaisala.

In the event, Maria speaks about choosing Sanity and migrating several brand sites onto the same platform; Oras and Hansa alongside the newly acquired Gustavsberg and Vatette, plus the AI features being built on top.