Future events

EVENT: Boost conversions with edge-speed content delivery

Event image - boost conversions with edge-speed content delivery

Join IONA, Vercel and Sanity for an afternoon on how structured content, edge delivery and a composable commerce layer let your team change a page, a campaign or a price and have it live the same day, instead of waiting on the next release train.

Structured content and edge delivery are what make AI useful in commerce. A model can draft a page, a variant, or a set of translations in seconds, but it only ships if it writes into structured fields, passes the same checks your editors use.

We follow one stack, end to end: Sanity as the structured source of truth, Vercel for edge delivery and frontend performance, and the commerce architecture IONA builds to connect both to catalogue, pricing and checkout. Drinks and afterwork to follow.

Speakers

Oskar Ojala

eCom Tech Lead, S-Kaupat / SOK

Oskar is a technical leader working as Tech Lead for ecommerce platforms at SOK, where he has driven the architecture, development, and delivery of some of the leading ecoms in Finland. His expertise lies in translating complex business and user needs into performant, scalable ecommerce systems and building the organization to execute those.

In the event, Oskar discusses what an ecommerce front page looks like now. As content turns algorithmic, the content team's job moves from tuning individual elements to orchestrating the rules behind them.

Maria Tuuli

Web and Digital Experience Manager, Oras

Maria Tuuli is a marketing, digital strategy and change leader with extensive experience in global marketing, communications, and digital development across international technology, industrial, consulting, and consumer businesses. At Oras Group, she leads digital transformation initiatives across the Oras, Hansa, Gustavsberg, and Vatette brands, leveraging data, AI and automation to accelerate innovation and business impact. In addition to Oras Group, her career spans leadership roles at Nokia, Basware, Greenstep and Vaisala.

In the event, Maria speaks about choosing Sanity and migrating several brand sites onto the same platform; Oras and Hansa alongside the newly acquired Gustavsberg and Vatette, plus the AI features being built on top.

Ludvig Ohlsson

Senior Solutions Engineer, Sanity

Ludvig is a Senior Solutions Engineer at Sanity, where he helps companies across the Nordics and Europe evaluate how Sanity can support their content strategy, technical architecture, and ways of working. Before joining Sanity, he worked agency-side across digital strategy and solution architecture, translating brand and business needs into digital products. Today, he works closely with both the teams who create and manage content and the developers who build with it.

In the event, Ludvig gives an introduction to Sanity and shows how modelling content around your business, rather than your pages, creates a foundation that can power any channel or agentic experience.